<p style="margin-left:0px; margin-right:0px; text-align:justify"><span style="font-size:12pt"><span style="font-family:&quot;Times New Roman&quot;,serif"><span style="color:#000000">Les mutations socio-&eacute;conomiques territoriales s&rsquo;accompagnent naturellement de tensions face &agrave; la constitution de nouveaux &eacute;quilibres organisationnels. La recomposition durable des &eacute;cosyst&egrave;mes locaux de la Nouvelle-Aquitaine (fusion r&eacute;cente des ex-r&eacute;gions d&rsquo;Aquitaine, du Limousin et du Poitou-Charentes en 2016) a conduit les parties-prenantes &agrave; s&rsquo;adapter afin d&rsquo;assurer leur propre p&eacute;rennit&eacute;. La constitution de nouvelles formes et pratiques organisationnelles interpelle la durabilit&eacute; de ce nouveau territoire &agrave; faire sens. Ces nouvelles r&eacute;gions s&rsquo;inscrivent dans la n&eacute;cessit&eacute; d&rsquo;obtenir une taille &eacute;conomique critique dans un environnement mondialis&eacute;. Paradoxalement, cette g&eacute;n&eacute;ralisation d&rsquo;organisations r&eacute;gionales entre en opposition avec des besoins sp&eacute;cifiques afin d&rsquo;assurer la durabilit&eacute; dans l&rsquo;espace comme dans le temps d&rsquo;une coh&eacute;sion d&rsquo;ensemble r&eacute;gionalis&eacute;e. La possibilit&eacute; d&rsquo;initier du don contre don &agrave; des projets entrepreneuriaux &agrave; forte valeur soci&eacute;tale est ici renforc&eacute; par l&rsquo;apport d&rsquo;un outil de finance participative r&eacute;gionalis&eacute; en Nouvelle-Aquitaine. L&rsquo;&eacute;mergence de communaut&eacute;s associ&eacute;es au d&eacute;veloppement durable local (70% des citoyens-donateurs habitent &agrave; moins de 70 kilom&egrave;tres des porteurs de projets financ&eacute;s) avec la mutualisation d&rsquo;un outil participatif r&eacute;gionalis&eacute; s&rsquo;inscrit dans une d&eacute;marche de remise en cause des mod&egrave;les classiques de consommation, de production, d&rsquo;&eacute;changes et d&rsquo;organisation. Cette relation citoyens-organisations peut-elle &ecirc;tre renforc&eacute;e par des dynamiques territoriales via la finance participative (d&rsquo;une mani&egrave;re ou d&rsquo;une autre) et ainsi participer &agrave; un encastrement social local&nbsp;accompagn&eacute; ? Cet article souhaite questionner pour interpeller les nouvelles formes de dons dans le r&ocirc;le qu&rsquo;elles peuvent jouer dans la recomposition d&rsquo;un encastrement social territorialis&eacute;. Apr&egrave;s une d&eacute;marche th&eacute;orique rappelant les enjeux historiques de l&rsquo;acte de don, nous illustrerons les actions en cours au sein d&rsquo;une plateforme de financement participatif (</span><u><span style="color:#000000">www.jadopteunprojet.com</span></u><span style="color:#000000">) qui cherche &agrave; interpeller pour s&rsquo;approprier ces d&eacute;marches d&rsquo;encastrement social en Nouvelle-Aquitaine via une activit&eacute; participative de don-contre-don.</span></span></span></p> <p style="margin-left:0px; margin-right:0px; text-align:justify"><strong><span style="font-size:12pt"><span style="font-family:&quot;Times New Roman&quot;,serif"><span style="color:#000000">&nbsp;</span></span></span></strong></p> <p style="margin-left:0px; margin-right:0px; text-align:justify"><strong><span style="font-size:12pt"><span style="font-family:&quot;Times New Roman&quot;,serif"><span style="color:#000000"><strong><span style="font-size:12pt"><span style="font-family:&quot;Times New Roman&quot;,serif"><span style="color:#000000">Plan envisag&eacute;&nbsp;:</span></span></span></strong></span></span></span></strong></p> <p style="margin-left:0px; margin-right:0px; text-align:justify"><strong><span style="font-size:12pt"><span style="font-family:&quot;Times New Roman&quot;,serif"><span style="color:#000000">Introduction&nbsp;:</span></span></span></strong></p> <p style="margin-left:0px; margin-right:0px; text-align:justify"><strong><span style="font-size:12pt"><span style="font-family:&quot;Times New Roman&quot;,serif"><span style="color:#000000">1. L&rsquo;encastrement social par le don, quels enjeux dans les sous-ensembles territoriaux en reconstruction ?</span></span></span></strong></p> <p style="margin-left:0px; margin-right:0px; text-align:justify"><span style="font-size:12pt"><span style="font-family:&quot;Times New Roman&quot;,serif"><span style="color:#000000">a. Quelle d&eacute;finition pour quelle raison d&rsquo;&ecirc;tre, le don comme lien social&nbsp;?</span></span></span></p> <p style="margin-left:0px; margin-right:0px; text-align:justify"><span style="font-size:12pt"><span style="font-family:&quot;Times New Roman&quot;,serif"><span style="color:#000000">b. Comment rendre durable dans l&rsquo;espace et dans le temps des sous-ensembles renouvel&eacute;s ?</span></span></span></p> <p style="margin-left:0px; margin-right:0px; text-align:justify"><span style="font-size:12pt"><span style="font-family:&quot;Times New Roman&quot;,serif"><span style="color:#000000">c. L&rsquo;essor de communaut&eacute;s associ&eacute;es &agrave; des d&eacute;marches de don contre don participatif&nbsp;:</span></span></span></p> <p style="margin-left:0px; margin-right:0px; text-align:justify"><strong><span style="font-size:12pt"><span style="font-family:&quot;Times New Roman&quot;,serif"><span style="color:#000000">2. Vers la recherche d&rsquo;un encastrement social territorial&nbsp;en Nouvelle-Aquitaine&nbsp;:</span></span></span></strong></p> <p style="margin-left:0px; margin-right:0px; text-align:justify"><span style="font-size:12pt"><span style="font-family:&quot;Times New Roman&quot;,serif"><span style="color:#000000">a. Histoire de la plateforme participative de don-contre-don Jadopteunprojet.com&nbsp;:</span></span></span></p> <p style="margin-left:0px; margin-right:0px; text-align:justify"><span style="font-size:12pt"><span style="font-family:&quot;Times New Roman&quot;,serif"><span style="color:#000000">b. Vers la recherche d&rsquo;une l&eacute;gitimit&eacute; territoriale par l&rsquo;acte de don-contre-don participatif&nbsp;:</span></span></span></p> <p style="margin-left:0px; margin-right:0px; text-align:justify"><em><span style="font-size:12pt"><span style="font-family:&quot;Times New Roman&quot;,serif"><span style="color:#000000">En tant qu&rsquo;organisation f&eacute;d&eacute;rant les acteurs de la finance solidaire&nbsp;:</span></span></span></em></p> <p style="margin-left:0px; margin-right:0px; text-align:justify"><em><span style="font-size:12pt"><span style="font-family:&quot;Times New Roman&quot;,serif"><span style="color:#000000">En tant que solution de cofinancement local, solidaire et participatif&nbsp;:</span></span></span></em></p> <p style="margin-left:0px; margin-right:0px; text-align:justify"><em><span style="font-size:12pt"><span style="font-family:&quot;Times New Roman&quot;,serif"><span style="color:#000000">En tant qu&rsquo;interm&eacute;diaire entre citoyens donateurs et organisations b&eacute;n&eacute;ficiaires&nbsp;:</span></span></span></em></p> <p style="margin-left:0px; margin-right:0px; text-align:justify"><span style="font-size:12pt"><span style="font-family:&quot;Times New Roman&quot;,serif"><span style="color:#000000">c. Vers une recomposition inclusive de l&rsquo;encastrement social territorialis&eacute; en Nouvelle-Aquitaine&nbsp;?</span></span></span></p> <p style="margin-left:0px; margin-right:0px; text-align:justify"><strong><span style="font-size:12pt"><span style="font-family:&quot;Times New Roman&quot;,serif"><span style="color:#000000">Conclusion&nbsp;:</span></span></span></strong></p> <p style="margin-left:0px; margin-right:0px; text-align:justify"><strong><span style="font-size:12pt"><span style="font-family:&quot;Times New Roman&quot;,serif"><span style="color:#000000">Bibliographie&nbsp;:</span></span></span></strong></p> <p style="margin-left:0px; margin-right:0px; text-align:justify"><strong><span style="font-size:12pt"><span style="font-family:&quot;Times New Roman&quot;,serif"><span style="color:#000000">&nbsp;</span></span></span></strong></p> <p style="text-align:justify"><strong><span style="font-size:12pt"><span style="font-family:&quot;Times New Roman&quot;,serif"><span style="color:#000000">Principaux &eacute;l&eacute;ments de bibliographie&nbsp;(norme APA)&nbsp;:</span></span></span></strong></p> <p style="margin-left:0px; margin-right:0px; text-align:justify"><span style="font-size:12pt"><span style="font-family:&quot;Times New Roman&quot;,serif"><span style="color:#000000">Barel, Y. (1979). </span><em><span style="color:#000000">Le paradoxe et le syst&egrave;me, essai sur le fantastique social</span></em><span style="color:#000000">, Grenoble, Presses Universitaires de Grenoble.</span></span></span></p> <p style="margin-left:0px; margin-right:0px; text-align:justify"><span style="font-size:12pt"><span style="font-family:&quot;Times New Roman&quot;,serif"><span style="color:#000000">Barel ,Y. &amp; Fr&eacute;meaux, S. (2008). Le don gratuit : le cas d&#39;un &eacute;tablissement public&nbsp;, Annales des Mines - </span><em><span style="color:#000000">G&eacute;rer et comprendre</span></em><span style="color:#000000"> 2008/4 (N&deg; 94), p. 80-89.</span></span></span></p> <p style="margin-left:0px; margin-right:0px; text-align:justify"><span style="font-size:12pt"><span style="font-family:&quot;Times New Roman&quot;,serif"><span style="color:#000000">Caill&eacute;, A. (2005). </span><em><span style="color:#000000">Don, int&eacute;r&ecirc;t et d&eacute;sint&eacute;ressement : Bourdieu, Mauss, Platon et quelques autres</span></em><span style="color:#000000">, Groupe d&rsquo;&Eacute;dition Le Bord de l&rsquo;Eau.</span></span></span></p> <p style="margin-left:0px; margin-right:0px; text-align:justify"><span style="font-size:12pt"><span style="font-family:&quot;Times New Roman&quot;,serif"><span style="color:#000000">Caill&eacute;, A. (2004). Marcel Mauss et le paradigme du don, </span><em><span style="color:#000000">Sociologie et soci&eacute;t&eacute;s, </span></em><span style="color:#000000">362 (2004).</span></span></span></p> <p style="margin-left:0px; margin-right:0px; text-align:justify"><span style="font-size:12pt"><span style="font-family:&quot;Times New Roman&quot;,serif"><span style="color:#000000">Caill&eacute;, A. (1994). </span><em><span style="color:#000000">Don int&eacute;r&ecirc;t et d&eacute;sint&eacute;ressement, Bourdieu, Mauss, Platon et quelques autres</span></em><span style="color:#000000">, Paris, Mauss/La D&eacute;couverte, 1994.</span></span></span></p> <p style="margin-left:0px; margin-right:0px; text-align:justify"><span style="font-size:12pt"><span style="font-family:&quot;Times New Roman&quot;,serif"><span style="color:#000000">Caill&eacute;, A. &amp; Godbout, J.T. (1992). </span><em><span style="color:#000000">L&rsquo;Esprit du don</span></em><span style="color:#000000">, Paris, La D&eacute;couverte, 1992.</span></span></span></p> <p style="margin-left:0px; margin-right:0px; text-align:justify"><span style="font-size:12pt"><span style="font-family:&quot;Times New Roman&quot;,serif"><span style="color:#000000">Cordonnier, L. 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Le don est-il une notion de gestion ?&nbsp;</span><em><span style="color:#000000">G&eacute;rer et Comprendre</span></em><span style="color:#000000">, 2007, vol. 89, p. 63-72.</span></span></span></p> <p style="margin-left:0px; margin-right:0px; text-align:justify"><span style="font-size:12pt"><span style="font-family:&quot;Times New Roman&quot;,serif"><span style="color:#000000">Fr&eacute;meaux, S. &amp; Michelson, G., (2011). No strings attached: welcoming the existential gift in business&nbsp;, </span><em><span style="color:#000000">Journal of Business Ethics</span></em><span style="color:#000000">, n&deg; 99, p. 63-75.</span></span></span></p> <p style="margin-left:0px; margin-right:0px; text-align:justify"><span style="font-size:12pt"><span style="font-family:&quot;Times New Roman&quot;,serif"><span style="color:#000000">Garabuau-Moussaoui, I. &amp; Desjeux, D., (2000). </span><em><span style="color:#000000">Objet banal, objet social. 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