&lt;p style=&quot;text-align:justify; margin-bottom:11px&quot;&gt;&lt;span style=&quot;font-size:11pt&quot;&gt;&lt;span style=&quot;line-height:107%&quot;&gt;&lt;span style=&quot;font-family:Calibri, sans-serif&quot;&gt;&lt;span style=&quot;font-size:12.0pt&quot;&gt;&lt;span new=&quot;&quot; roman=&quot;&quot; style=&quot;font-family:&quot; times=&quot;&quot;&gt;R&amp;eacute;sum&amp;eacute; : &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p style=&quot;text-align:justify; margin-bottom:11px&quot;&gt;&lt;span style=&quot;font-size:11pt&quot;&gt;&lt;span style=&quot;line-height:107%&quot;&gt;&lt;span style=&quot;font-family:Calibri, sans-serif&quot;&gt;&lt;span style=&quot;font-size:12.0pt&quot;&gt;&lt;span new=&quot;&quot; roman=&quot;&quot; style=&quot;font-family:&quot; times=&quot;&quot;&gt;A partir d&amp;rsquo;un corpus de vid&amp;eacute;os collect&amp;eacute;es sur la plateforme Tik Tok, notre &amp;eacute;tude vise &amp;agrave; analyser la pluris&amp;eacute;miocit&amp;eacute; et le fonctionnement m&amp;eacute;m&amp;eacute;tique de ces productions. Nous cherchons ainsi &amp;agrave; montrer l&amp;rsquo;efficacit&amp;eacute; de ces discours natifs de Tik Tok par une utilisation strat&amp;eacute;gique et int&amp;eacute;gr&amp;eacute;e de diff&amp;eacute;rents modes d&amp;rsquo;expression. Nous nous inscrivons pour cela dans l&amp;rsquo;analyse des discours num&amp;eacute;riques et du travail &amp;eacute;pist&amp;eacute;mologique post-dualiste en cours dans ce champ des sciences du langage. Par notre travail d&amp;rsquo;analyse, nous souhaitons ainsi contribuer au questionnement portant sur les oppositions &amp;eacute;crit/oral, homme/machine et texte/image. &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p style=&quot;text-align:justify; margin-bottom:11px&quot;&gt;&amp;nbsp;&lt;/p&gt;

&lt;p style=&quot;text-align:justify; margin-bottom:11px&quot;&gt;&lt;span style=&quot;font-size:11pt&quot;&gt;&lt;span style=&quot;line-height:107%&quot;&gt;&lt;span style=&quot;font-family:Calibri, sans-serif&quot;&gt;&lt;span lang=&quot;EN-US&quot; style=&quot;font-size:12.0pt&quot;&gt;&lt;span new=&quot;&quot; roman=&quot;&quot; style=&quot;font-family:&quot; times=&quot;&quot;&gt;Abstract :&lt;/span&gt;&lt;/span&gt; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p style=&quot;text-align:justify; margin-bottom:11px&quot;&gt;&lt;span style=&quot;font-size:11pt&quot;&gt;&lt;span style=&quot;line-height:107%&quot;&gt;&lt;span style=&quot;font-family:Calibri, sans-serif&quot;&gt;&lt;span lang=&quot;EN-US&quot; style=&quot;font-size:12.0pt&quot;&gt;&lt;span new=&quot;&quot; roman=&quot;&quot; style=&quot;font-family:&quot; times=&quot;&quot;&gt;Based on a corpus of videos collected on the Tik Tok platform, our study aims to analyse the plurisemicity and memetic functioning of these productions. We seek to show the effectiveness of these native productions of Tik Tok through a strategic and integrated use of different semis. This is why we are working on the analysis of digital discourses and post-dualist epistemological work in this field of language sciences. Through our analytical work, we wish to contribute to the questioning of written/oral, man/machine and text/image oppositions.&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;